SEO strategy

An overview of the basic SEO elements

Before we get into the details, down in the weeds as I like to call it, lets take a high level look at each of the four key elements driving SEO success and how they interrelate. If you still have questions after reading this section, don’t worry, the seo magnifier discussed each of these in greater detail later on.

1. Keywords.

Keywords are the cornerstone of any SEO strategy. They play an integral role in all other elements of SEO. Keywords at the most basic level are the most important words or phrases on any given page or in any given page structural element or link that let search engines know what the page is about. These keywords in theory align with what internet searchers enter in the search box on Google, Yahoo, MSN, Ask, etc. The whole game with keyword success is finding out which keywords get the right mix of traffic, are specific and lack significant competition. Its then about including them in the right places and in the right ratios on the pages you wish to optimize. For now let’s look at how keywords relate to the other elements.

2. Site / Page Structure

Keywords must be included in as many page elements as possible. What this means is that when you name a link, image, url, file, meta tag, meta description, logo or anything else that you should look at those elements as opportunities to further increase the number of times your keywords are repeated.

3. Inbound Links

Keywords must be included in the naming of inbound links. There are two ways to do this.

  1. Name the url something like for paraphrasing tool if you have a content rephrasing tool on something like that (s).

Then include the url as the back link to your site.

  1. Create your url as stated above and then mask the url using alt text so that it appears as a normal text element.

So instead your link would look like this: Your Keywords.

This gives you a visually friendly way to include keywords in your back links.

Inbound links play a key role in your site search positioning. The more inbound links (links to your site from another site) you have from important, quality sites, the more important search engines perceive your site. In addition, the more linked internal content is within your site, the more important it is perceived as being. Therefore, the bottom line is this… build as many links to your site as possible. While we have already tied inbound links to two other elements, here is some additional insight.

4. Directories

When submitting to directories, keywords need to be included in the description and keywords fields of the submission form. They should also be included in the category to which you submit your site if at all possible.

Directories play a key role in SEO in two ways. One, they provide high quality, inbound links to your site (particularly directories like DMOZ). Second, search engines regard certain directories as extremely important when calculating your rank – again DMOZ. As directories relate to the other elements of your SEO strategy, there is not much to mention in addition to what has already been covered.

The most important thing when it comes to page structure, inbound links and directories are that the page to which inbound links and directories point is a permanent link with a redirect if the page is ever changed. Essentially, you want to ensure that if you ever move a page that the inbound links / directory links do not become invalid when the page is moved.

 SEO Element One:

As mentioned above, keywords must be included in as many site structural elements as possible. Site / page structure elements provide an opportunity to increase keyword density and keyword visibility of a site or page.

The keywords in your links should relate to the keywords on the page. Therefore, when you build your inbound links, make sure the content on the page they link back to also includes some of the keywords contained in the link. In essence, this makes the link appear more important to the search engine.

5. Site / Page Structure.

If keywords are the cornerstone, site and page structure is the foundation. The way you structure your site influences the way in which search engines view and catalog it, the importance they put on it, the rank they give it and the keywords to which it is assigned. Your job when it comes to site / page structure and SEO is to make it as easy as possible for search engines to read and catalog your site for the keywords you want. Page / site structure relate to the three other elements as follows.

Inbound links do not tie or relate directly to page or site structure in a meaningful way when it comes to SEO other than any optimized page should have numerous, keyword dense, inbound links.

One Thought to “An overview of the basic SEO elements”

  1. This is a very nice post thanks for sharing information about Basic SEO elements. we are also dealing in Digital Marketing you can visit

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