Is User Experience (UX) the Future of SEO?
Google’s Search Engine Results Page (SERP) determines the position that your website is listed when a Google search is performed, relating to your website’s keywords. So, the question is, how does that relate to User Experience (UX)? Google’s Ranking Algorithm is complicated, we won’t lie; there are many factors that go towards increasing your SERP SEO, but UX plays a large part, and should be a crucial feature within your business’ SEO strategy.
What makes a good User Experience?
The majority of traffic coming to your website will come from search engine results; a user may have an issue and be searching for a specific answer, or your website shows as a featured advert relating to their search terms. Either way, when a user arrives at your website, they expect their experience to be flawless and relevant to their search. Think about it, if you were visiting a pizza restaurant for dinner, you expect pizza; fast service, good quality, and a good experience, right? The same process applies to your website, so you have to make sure it meets your customers’ needs from the minute they ‘step through the door’.
SEO focuses on getting your website seen; it’s the process that drives traffic to your website. Once a user lands on your website, there are 3 key elements that they’ll want in return:
- Fast loading speed
- Relevant and engaging content
- Simple navigation
There are several ways in which you can increase the speed of your website, and thanks to Google’s PageSpeed Insights, you can see where improvements are required. However, one of the key factors to ensuring your website remains online and loads fast is your web host provider. You should make it your priority to find a good web host who can provide a decent uptime and speed for your website. After all, if a user visits your website and it’s either offline, or doesn’t load within 3 seconds, the likelihood is that they’ll go elsewhere. Remember, we live in a world where people want things instantly – this applies to your business’ website too.
Relevant and engaging content is the element that causes your visitors to stay on your website. If your meta title and meta description entice visitors to your page, they expect to receive meaningful content that is relevant to the reason why they arrived at your website in the first place. Don’t shy away from being creative, but always come back to the point that your website content (text, images, and videos) should always be appropriate.
Once your visitors have engaged successfully with your landing page, they should be able to navigate around your website with ease. Simple tips, such as, including a navigation menu on every page can go a long way towards offering an exceptional user experience.
Why is mobile relevant?
90% of people browsing the internet in Japan are using their mobile phones to do so – 73% in the United States. The world has become mobile, so your website should be too! Whether you’re using a template or theme to create your website, or you’ve hired a web developer, we cannot stress enough the importance of ensuring that your website is mobile optimised. If your website is not mobile optimised, Google’s Ranking Algorithm will penalise you, causing your SEO to plummet, and in-turn you will lose traffic, users, and potentially your business. It sounds harsh, but it’s true, and that’s why we want to make sure that you don’t lose out. WordPress and other CMS platforms offer up thousands of free templates and themes to create your website, the majority of which are mobile responsive, so there’s no excuse – you don’t have to be a web developer to ensure your website is mobile friendly.
A smooth sailing user experience results in users spending longer browsing your website, engaging with your content, recommending to others, and hopefully generate return customers. First impressions are key, and Google knows that as well as your visitors. A few simple tweaks to your website can ensure a happy marriage between UX and SEO; there are plenty of tools available online to assist you in your journey to increase and secure your website’s visitors.
Jann is a Content Writer at ukwebhostreview.com – She is committed to providing all you need to know about technology along with researching and analysing the best hosting providers.